Check out WP EStore. I found this e-commerce plugin for WordPress while updating a clients website.  I think it has some really great features at an affordable price.  The good news it is only $49.95 and you can use it on as many websites as you want, with no subscription fees.  Yup, you pay for it once, get unlimited updates, and there are many features included that are paid upgrades with other e-commerce software.  These costs can add up. 

Here are some of the things I like about it:

  • You can sell digital products, like MP3’s, graphics, classes, and videos.  People pay for it on your website and they receive an email with the download, or you can set it to download on a thank you page after purchase.
  • People can purchase subscriptions from you.  Do you have a class that lasts for a few weeks and you would like to receive payment each week until it is over?  You can do it.  Or maybe you are offering a higher priced product and would like to offer payments in three.  You can set up a buy now button that splits the payment in a certain time period.
  • Donate and pay what you want buttons are easily created.
  • Sell using a link.  I like this one.  From a design point of view and website flow, I like making my own pretty buttons that do not take you to another page to purchase.
  • Customers can be automatically signed up for your newsletter after they purchase your product.
  • Pay per view.  Maybe you have a video tutorial or live event.  You can set it up so people can only access the viewing area through the viewing link that gets sent after purchase.  

Cons

Setting it up on a WordPress website can be a little tricky.  It works right out of the box but I had issues with setting it up so the download is on a thank you page.  I also had issues with the pay now button with a link instead of a shortcode.  I had to dig through a few tutorials and email the support staff to get it working correctly.  But, once you know how to do it, it is easy.  If you are setting it up yourself you are going to have to sift through the tutorials to get it working the way you want.  That being said, their competitor, Woocommerce is just as tricky and every additional function is a paid subscription upgrade that gets renewed each year. 

So check out WP Estore.  I think it gives a great bang for the buck for those of you who would like to sell digital or physical products on your WordPress website.  If you get frustrated trying to do it yourself, just contact me and I will get it working for you.