I was just reading an article on Entrepreneur about email marketing and I agree with its many points.  I think it is great.  I use it to keep in touch with old and current clients as well as people I have met along the way in person or online.  If used correctly, it will get you business.  It does for me and I wish some of the people I have met in my networking groups would keep in touch.  When I have a referral the people that stay at the top of my head are the ones that keep in touch on a regular basis.

That being said, here are some good points to keep in mind when engaging in email marketing:

  • Don’t send out too many emails a month, or even too little.  Although there are some hard facts to back this up, from a personal viewpoint, if I get too many emails from someone, it just goes in one ear and out the other.  The ones I do notice are the people I know and I am interested in hearing from.  I like to send mine out twice a month but I know you can find the right frequency for your business.
  • Writing a book, not an email newsletter.  Many people are opening their email on their smartphone and have a short attention span.  Do not write a book if you want to get their attention.  Make it short, sweet, and have a call to action.
  • You send out your emails but never look at the marketing results.  I like MailChimp but the other programs have this as well.  It is a good idea to find out who clicked on what, who unsubscribed, and what type of content attracted the most clicks.
  • Make sure the email is mobile friendly.  Most services have this covered but I have received an email newsletter that was completely written in a graphic which made it difficult to read on a mobile phone.

More tips and tricks are on the full article on Entrepreneur if you would like to take a peek.

Just remember I do offer email marketing services.  You send me the content and I will make it looks nice, sent out at the right time, and even post your article on your website blog and social media sites.