by Heather | Sep 4, 2018 | Business Strategy, Internet Marketing, New Technology and Services, Search Engine Marketing Tactics
I am surprised many clients and website owners do not even check their website traffic, or even know how to do so. How can you do your marketing if you do not know what pages people are visiting and how they arrived there? There are a couple ways to go about it. ...
by Heather | Jun 13, 2018 | Business Strategy, Friends of Third Eye Studio, My Life
This article is a reprint from Ray Access, a content and copywriting business located in Asheville, with their permission. I liked it because many times I feel the urge to plow through my work, work late into the evenings and work on the weekends. I finally realized...
by Heather | Apr 4, 2018 | Business Strategy, Internet Marketing, Marketing Online on a Budget, Small Business
Ok, I know what it is but I looked up the official version after a potential client told me she just set up her first “Sales Funnel” on her website. Here it is: Well, those four explanations could apply to anything but I am talking about...
by Heather | Jan 16, 2018 | Business Strategy, Search Engine Marketing Tactics, SEO
Although I learned search engine optimization in 2011, I just upgraded my skills on Lynda.com with the latest course. Many of the modules I already knew but there were a few things that were new. You can view more information on how I do search engine...
by Heather | Dec 19, 2017 | Business Strategy, Clean Website Design, Email Marketing, Holistic Website Templates, Responsive Wordpress Themes
Should you design your own business website? It certainly is possible. There are many WordPress themes to choose from that make it easy to do yourself, or you can use Weebly, Wix, or Squarespace and be online. The questions to ask yourself before beginning...
by Heather | Dec 5, 2017 | Business Strategy, New Technology and Services, Small Business, Website Templates
I am working on a couple of landing pages for a client where once you purchase a product, it automatically re-directs to another page to upsell to another product. I am using the plugin Woocommerce (as shopping cart plugin) on the WordPress platform and I...
