Search Engine Optimization
What is search engine optimization?
Search engine optimization is making your website more accessible to the search engines so the people who are interested and looking for your product or service can find you. There is a way to structure, code, and use text and images on your website so you are more easily found.
How does it work?
I first start off by getting an idea of who your customers are and then do a keyword analysis to find out the most highly trafficked keywords with the least amount of competition. Then we use these keywords in the structure, images, text, and the information that shows up in search for each page (
I recommend a strategy for keeping your ranking high which includes content marketing, social media, and email newsletters. Over time with consistent marketing and an optimized website, your rank will greatly improve and inquiries and sales increase!
Starting at $240 based on a five-page website.
Although I learned search engine optimization in 2011, I upgraded my skills on Lynda.com in 2018 with the latest course.